As admonished to do so by Scoble (I do everything he tells me to do, of course), I’ve been reading The Cluetrain Manifesto: The End of Business as Usual
. It’s been fun. Part of me would love to read an equally acerbic and “vociferous” rebuttal, from clued-in marketers and lawyers, who don’t defend the “bad old ways” but rather explain how to take the Cluetrain’s radical message and moderate it in the face of a marketplace that isn’t quite as hip to the beat as Doc Searls et al. make it sound to be.

by Pumpkin
01 Nov 2004 at 09:38
Weird synch, as I’m reading the book now as well…strange how it seems almost nostalgic just a few years after….